VineDoor

The connected commerce platform for wineries.

One system.
Every sales channel.

POS, ecommerce, wine club, bookings and customer relationships all connected behind one door.

See the platform
A tasting room with limestone walls, an oak counter, and a dark doorway.

Everything behind one door.

Four channels. One customer.

Tasting room

Pinot Noir 2022

Club price · $32

On the till before anyone asks. The member and the last visit are already there.

One customer

Mara Chen

Club member · Cedar Ridge

  • Tasting roomPinot Noir 2022Now
  • Online48 bottles in stockIn stock
  • StayCreek cottageIn house
  • Members6 bottles · 18 AprShips 18 Apr

Everything your winery sells. Connected.

01VineDoor POS

For your tasting room.

The member, the last visit, and the club price are on the till before anyone asks.

POS

Live

  • Pinot Noir

    2022

    $32

  • Chardonnay

    2023

    $28

  • Riesling

    2024

    $34

Mara Chen

Last visit 12 Mar

Club
  • Pinot Noir 2022Club price$32
Total$32
Charge $32

02VineDoor Commerce

For your online store.

Your tasting room and online store sell the same wines from the same stock.

Shop

Live

Cedar Ridge

Bag 0

2022 · Estate

Pinot Noir

$38Club $32

48 in stock, same as the cellar door

Add to cart

  • Chardonnay

    2023 · $36

  • Riesling

    2024 · $34

03VineDoor Bookings

For stays, the restaurant, and events.

A cottage, a table, and a ticket sit on the same customer as the bottles they buy.

Bookings

Saturday 4 Oct

3 on the book

  • Restaurant

    Table for 4

    Mara Chen · Tonight, 7pm

    Confirmed

  • Event

    Sunday lunch

    18 guests · 4 Oct

    6 seats left

  • Stay

    Creek cottage

    Mara Chen · 2 nights

    In house

04VineDoor Club

The whole member.

Lifetime value, the segment, and the journey. The till, the shop, the club, and the booking, on one person.

Member

Mara Chen

Club member · since 2019

Champions
Lifetime value
$2,480
Avg bottle
$36
Visits
14

RFM · Recency 5 · Frequency 4 · Monetary 5

Buys Pinot at the cellar door, then takes the allocation.

  1. TodayTasting roomPinot Noir 2022
  2. MarOnlineSix-bottle case
  3. 18 AprClubAutumn allocation
  4. TonightRestaurantTable for 4

VineDoor CRM

One customer.

Every interaction belongs to the same person. The till, the club, the shop, the stay, the table, and the event.

Mara Chen

Club member · Cedar Ridge

Club member
  • Tasting roomPinot Noir 2022Today
  • ClubAutumn allocation · 6 bottlesShips 18 Apr
  • StayCreek cottageIn house
  • RestaurantTable for 4Tonight, 7pm
  • EventSunday lunch4 Oct

One system underneath.

01

One customer
Every interaction belongs to the same customer.

02

One catalogue
The same wines everywhere.

03

One inventory
Know what you actually have.

04

One order system
Every sale flows through the same system.

05

One relationship
Club, tasting room, shop, stays, the restaurant, and events belong together.

Join the waitlist

VineDoor launches in 2027. Tell us the winery and we'll be in touch.